Both big and small businesses across the globe have realised the power of social media marketing – not only to stay relevant and engage with their customers, but to attract new business and promote their brands. With 37% of internet users following their favourite brands on social media, there’s never been a better time to utilise social media for your business. Read on to find out more about the benefits of using social media, and how to implement a strategy that works for you.
Increased brand awareness
Social media is one of the most cost-effective methods of boosting your brand awareness. Through a single tweet or Facebook post, you can reach a whole host of potential customers, so tailor your tweets to ensure that they are relevant, useful and engaging to your audience.
You can learn about your audience
Having direct access to your customer’s social media channels is useful. Not only can you see exactly the kinds of things that interest them, but you can use their details to launch creative advertising campaigns that have been tailored to their exacting requirements.
Improving customer service
Customers won’t always reach out to you when they have a problem – instead, they’ll vent online. You can improve your customer service response times by offering support on Facebook and Twitter – but be prepared to work hard, as 42% of consumers expect a response within the hour.
With a strong social media strategy, it’s easy to increase your sales. With an engaged audience, you can use your social channels to post promotional messages, offer discounts and improve your chances of business success – but remember that a mix works best. Too many promotional posts, and you could alienate your audience and cause them to unfollow you.
You can keep an eye on your competition
Gone are the days of spying on your competitor through the shop window. Now everyone’s online, it’s easy to see what your competitors are doing – and adapt your services accordingly. You can easily use social media to target your competitor’s followers, copy their marketing strategy and use their downfalls (such as complaints, downtime and negative comments) as a way to boost leads.
You’re given new opportunities
Social media can open opportunities that you would otherwise miss out on if you were not part of the platform. Negative comments can quickly be addressed directly to avoid damaged reputation, and you can also jump on a particular tweet or message and secure a sale in an environment that you otherwise would not. The more active you are on the platforms, the easier it will be to spot opportunities that can rectify damaged reputations or suggest your product to potential customers.
Before you invest in a social media strategy for your business, start with a well-designed website. Don’t hesitate to get in touch with Webahead Internet today for a free quote.