SSL stands for Secure Sockets Layer, and as you’d expect from the name, it’s all about security. If you want a website that’s secure and I’m sure you do, then having an SSL certificate is an important step to take.
Not sure if your website has one? Then look to your website address and just to the left you’ll see a padlock, showing it’s secure. Also, you’ll find the HTTP in the address has been replaced by HTTPS.
Improve your security
An SSL certificate will secure information in transit, for it means that any information you send from one server to another will be encrypted. So if there is sensitive information that you don’t want people to know from your finances to your passwords, it’s best to have one in place.
In fact, if you want to secure your website from hackers then having an SSL is a good course of action. SSL certificates make information difficult for hackers to steal by inserting random characters into the text. Anything a hacker saw would in all likelihood look like gobbledegook. So having an SSL certificate in place means only the people meant to see the information will do.
Give visitors confidence
In addition to improving your security, an SSL certificate will encourage more people to visit your website. That’s because more and more now, websites without an SSL certificate are labelled “not secure” by search engines such as google, so it’s in your interests to have one.
Having your website branded as insecure will adversely affect your online rankings and put people off clicking through to your site, thereby affecting the volume of traffic you receive. When browsing the internet, users look out for those websites that have an address beginning HTTPS, knowing they can visit them with confidence.
Your potential revenue streams
Having an SSL certificate is particularly important when it comes to online retail. So if you’re using your website to sell merchandise or services having an SSL certificate is crucial. Your site is unlikely to be Payment Card Industry compliant unless you have an SSL certificate with a robust standard of encryption. In fact, you won’t be able to take credit card payments at all unless you have the right security in place, potentially affecting your business.
Benefits of an SSL certificate
So as you can see having an SSL certificate has a number of benefits for your business, from your website being presented positively online to giving your customers confidence and allowing them to shop securely. So why would you want to do anything else?
Want an SSL certificate?
If you want to put an SSL certificate in place for your website, then contact the skilled team at Webahead.
