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5 reasons why graphic design enhances online content

Think about it: when you first land on a website, what usually tempts you to stay on it for more than a few seconds? Of course, a short, punchy, catchy slogan might do the trick. However, a lot of the time, it’s actually the visual element — or, perhaps we should say, multiple visual elements…

Our graphic designers can give your website many appealing visual flourishes, from logos to headers to navigational buttons — but why would your site need them anyway?

Humans are highly visually oriented

According to statistics collated in an infographic posted by Fast Company (we’ll be fetching even more data from that infographic a little later), 90% of information sent to the brain is visual — and this brain processes visuals 600,000 times faster than it does text.

There remain many people who wouldn’t be classed as visual learners — but 65% actually are. The lesson (if you will excuse the ‘learning’ pun) here is clear: when you want to educate people, you can’t leave out visual content.

Graphics stay in the memory for longer than text

Given what we have just said about how smoothly the human brain processes visuals, it shouldn’t exactly be a massive surprise that people retain 80% of what they see — compared to just 20% of what they read and 10% of what they hear.

This means that, when you are looking to communicate information, you should strive to do so through visual (as opposed to purely text-based) means as often as practically possible.

There are fun, creative ways to convey data visually

You have likely gathered by now that much of your website’s text-based content could count for surprisingly little if not dressed up with sufficiently eye-catching imagery.

This doesn’t mean that you have to settle for simply sprinkling a few graphics across your website’s webpages and blog posts in the hope of enlivening them.

You could instead go further by also opting for a few infographics — which, as the University of Hull explains, “use visual communications to portray a message by incorporating it into the design”.

Graphics can relatively easily ‘go viral’ on social media

One big plus point of infographics is that, as they can pack lots of information in a way that still leaves it all easily digestible, many people can be inclined to show them to friends.

This can particularly come into its own when you make social media marketing a big part of your brand’s promotional mix. Did you know that visual content is 40 times more likely to be shared on social networks?

Infographics are evidently popular

It has been found that infographics can spark a 12% increase in traffic to a website. We would be happy to design you a number of infographics built around data you specifically ask us to include.

Still, it’s certainly not just with graphic design that we can help. We can also guide you in overhauling your website’s overall design. For further advice on how this all works, please contact the Webahead Internet team.

5 reasons why graphic design enhances online content

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