It’s easy to underestimate how much your business could benefit from marketing on LinkedIn. This Microsoft-owned social media site has more than 875 million members worldwide, and is popular with both brands and individuals.
It could be worthwhile for your company to establish a strong LinkedIn presence even if you are not in the B2B (business-to-business) field. Here are just a few things you could do…
Post articles to the platform
Though LinkedIn is largely used for corporate purposes, this doesn’t mean that the site’s users will be happy to see a constant deluge of blatant advertising passing over their feed.
While many people might be on sites like Facebook or Instagram largely just for entertainment, LinkedIn users are likelier to use their chosen platform for seeking expert advice. Posting articles on LinkedIn can assist you in serving the market for this guidance.
Take LinkedIn courses
LinkedIn offers courses on a wide range of work subjects — think the likes of computer skills, time management and data analysis.
With dozens of new LinkedIn courses added each week, you could even find some teaching how to hone your organisation’s marketing strategy. Furthermore, you can earn certificates you would be able to add to your LinkedIn profile.
Place target ads on LinkedIn
Like many social networks, LinkedIn lets you pay for advertising to be inserted into feeds of users who could be especially inclined to buy the kind of products or services you offer.
These ads can be described as Pay Per Click (PPC) ads, which we can arrange as part of a digital marketing package for your company.
Don’t neglect your personal profile
Yes, you are bound to spend a lot of time making your company’s LinkedIn page look good. However, your target audience on LinkedIn won’t want to learn about a soulless brand.
Through optimising your personal LinkedIn profile, such as by adding details of your backstory and experiences, you can give people an insight into your company’s human side.
Take advantage of LinkedIn Live
With this part of LinkedIn, you would be able to broadcast live video content. We say ‘would’ because you will need to meet certain access criteria before getting to create and host LinkedIn Live content.
If you are indeed eligible, however, live video streaming would enable you to add a dynamic new element to your digital marketing.
Don’t be afraid to use hashtags
Yes, LinkedIn might have a serious, professional air to it, but that doesn’t mean you can’t have fun using hashtags there.
The right ones can help you to get noticed by the right people in your niche. These people could include businesspeople you would like to partner with as well as influencers who are already in tune with many members of your target audience.
Avoid using stock photos
After all, many people who see them on LinkedIn could have seen where they originally came from, or perhaps just other businesses using them. Hence, weaving stock photos into your company’s marketing content can risk it coming across as unprofessional.