The late, great Steve Jobs once remarked: “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” This philosophy, it could be said, permeates through many facets of design – right through to graphic design.
The Apple co-founder dismissed the idea that “design means veneer” – and you should follow his lead if you want to hone your understanding of why your business needs good graphic design.
Design isn’t hidden away – it’s everywhere
Jobs explained: “The design of the Mac wasn’t what it looked like, although that was part of it. Primarily it was how it worked.” The same could be said of the iPhone. Think about it: its expansive screen of icons is perhaps now just as iconic as the Apple logo, which is actually on the device’s back.
Nonetheless, you will still quickly identify that logo as you approach an Apple retail store for a new purchase or repairs – and such consistency is doubtless crucial to a brand’s success.
Graphic design can reflect what’s happening under the surface
To quote further from Jobs: “Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or surface.”
That’s why, before thinking about what your company’s graphic design needs, you should think about what it is already doing. Form your company’s visual identity from the inside out; your logo, branding, typography and social media decoration should all reflect what your business stands for.
You can more effectively get the word through
Yes, it’s ironic that a graphic discipline should help you to spread the “word”, but hear us out. These days, consumers are oversaturated with a wealth of information across social media, banners, magazine and newspaper advertisements… the list goes on.
All of that can leave you with just seconds to catch attention from potential customers – but, with carefully-crafted graphic design, you can cut through the foliage that is other companies’ advertising.
No matter how good your message is, if you don’t attempt to deliver it with the punch of immediately attractive graphic design, you could reach surprisingly few people. That design has to be clever and unique to firmly carry a message that accurately reflects your firm’s ethos.
Graphic design can fuel powerful branding
It’s an issue upon which we have already started elaborating; however, if your firm’s graphic design elements not only look appealing but also express your particular corporate ideals, you can eagerly anticipate being rewarded with more powerful branding.
Branding’s influence should not be underestimated; after all, it can both lure and maintain your audience’s attention. In this way, it can tempt people into making repeat purchases from your company and thus sparking improvements in both your sales numbers and bottom line.
On your behalf, we can widely implement graphic design throughout your company’s online presence to generate meaningful results, as we can further explain if you dial 01325 582112.