It’s hard to deny that 4G is being increasingly supplanted as the go-to mobile cellular connectivity standard. According to a Statista report, the UK smartphone market share of 5G-ready handsets is expected to reach 93.11% by 2025.
Though 5G coverage is still expanding in the UK, the technology is theoretically capable of delivering maximum speeds hundreds of times faster than those of 4G. This could all have major implications for what people come to expect from a company’s online presence. So, it might be time for you to…
Make your website as zippy as practically possible
“Hang on,” you might be thinking, “isn’t 5G meant to make sluggish websites a thing of the past anyway?” Well, yes, in a sense. However, ‘sluggish’ remains a relative term.
Even many people who visit your website over a 5G connection as a matter of routine will still inevitably compare the site’s speed to that of others.
The onus will therefore be on you to make sure that your website loads quickly enough (and, ideally, more than just ‘enough’) to keep up with users’ elevated expectations.
Integrate a wider range of dynamic content into the website
At first, this point might seem to run counter to the one we have only just made. However, you have to remember that many of your competitors are likely to pounce on the opportunity to add more video clips and high-definition images to their websites without noticeably slowing them down.
So, if you fail to embellish your own website with such rich media at the same pace, too many visitors could start perceiving it as somewhat bland and outdated compared to the competition.
If adding more to your website does threaten to drag down its load times, you might want to invest in a new web hosting package that would enable you to better accommodate the expanded material.
Optimise for voice search
Thanks to 5G, many smartphones will be able to process voice searches appreciably more quickly than was once the case. This particular benefit of 5G could make more people choose to vocalise — rather than type — their search queries.
For this reason, it could bode well for you to throw more ‘long-tail’ keywords into your online textual content. Otherwise, your website could inadvertently miss out on a valuable new source of traffic.
What are long-tail keywords? They are basically longer-than-usual search phrases that take the searcher’s intent into closer account. So, while ‘iPhone repair Durham’ would be a standard keyword, something like ‘where can I find iPhone repair technicians in Durham’ can be classed as ‘long-tail’.
As you can see, then, long-tail keywords are more conversational in nature, reflecting how people tend to talk to voice assistants like Amazon’s Alexa and Apple’s Siri.
If you are wondering how to weave such keywords into your existing content in a way that comes across as natural rather than forced, rest assured that you could simply leave the job to SEO copywriters from Webahead Internet. It’s easy to enquire with us by ringing 01325 582112.
