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How to future-proof your website’s design for an uncertain 2023

You are unlikely to need reminding of how tumultuous the 2020s have been for the world so far — and it looks like 2023 could continue in a similar fashion.

Given contemporary crises like high energy costs and economic turmoil, it isn’t even certain exactly what direction many people’s web usage habits will take this year. However, you can still endeavour to make your website as easy as possible for a wide range of people to use.

But surely some things never change, right?

Some things will at least be slower to change than others. Indeed, tight finances could force many people to fall back on ‘old-fashioned’ practices, or at least stay loyal to ones they are already accustomed to using on a day-to-day basis.

Let’s assume that you are the kind of person who usually likes to upgrade to a new smartphone every year. This tradition might not quite be so palatable for you in 2023, given that energy bills and stagnating wages could potentially leave you with less disposable income than in years prior. 

You could therefore mitigate this problem by sticking with your current smartphone, even if you opt to spend on a replacement battery for it. Alternatively, you could buy a cut-price smartphone, like a preowned model or, if you insist on buying new, a mid-range handset such as the iPhone SE.

What could recent developments mean for web usage?

For a while now, it might often have felt as though each year’s new smartphones have been generally larger than those released the year before.

However, Apple has at least continued to release smartphone models that many people would deem ‘small’ — such as the iPhone 12 mini and iPhone 13 mini (in 2020 and 2021 respectively) and the second- and third-generation iPhone SE models (in 2020 and 2022 respectively).  

The Cupertino corporation did eventually axe the ‘mini’ option with the current-generation iPhone 14 series, while rumours suggest that the next iPhone SE will come with a 6.1-inch display – much larger than the 4.7-inch screen of the current model.

Therefore, while many people might have recently shelled out for relatively large smartphones along the lines of the 6.7-inch iPhone 14 Plus, many other people could — due to the lingering tricky economic picture — still be holding onto older, smaller smartphones.

As a result, your business website could well recently have popped up on smartphone screens spanning a wide range of sizes. It would therefore be in your interest for you to make sure this website will remain both visually appealing and delightfully practical no matter what size screen it appears on.

A responsive web design can prove the missing piece of the puzzle

Here at Webahead Internet, our web designers are highly experienced in creating responsive web designs. Hence, these professionals can — on your behalf — implement a web design that would see your website’s elements arrange themselves automatically in response to the screen size.

To learn more, please contact our web development studio — such as by phoning 01325 582112 or emailing

How to future-proof your website’s design for an uncertain 2023
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