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How to get your content marketing strategy ready for the New Year

Is your content marketing strategy ready for 2018 or does your brand need a whole new approach? The majority of today’s content revolves around measurements based on accurate and precise data, so it’s now more important than ever to meet your target market’s needs. If your business is not yet prepared for more changes in the areas of social media and fresh, creative content, there are several ways that you can get ahead with the process.


  • Creating new and original content

For your business to grow and remain visible, it’s still important to create fresh content for your online audiences. In this content, you may want to include the likes of informational videos, interactive infographics, podcasts, eBooks, etc. You want to try and encourage your audience to find out more about your product or service and spread the word about your business. After all, word of mouth is often the best (and cheapest!) form of marketing.


  • Learning about user behaviour

The content you create should be modified to suit the behaviour of your users. People find what they’re looking for through search engines like Google, Bing and Amazon but technology has also progressed to the point where artificial intelligence can quickly find users the information that they need. This means that website links are being clicked less, so marketers like you need to know how to meet such complex requirements.


  • Advertising on social media

You might think that it’s popular now, but advertising on social media is only going to grow in the next year or so. The likes of Twitter, Instagram, Facebook and Pinterest give businesses the chance to reach a wider targeted audience. There has even been a decline in organic growth which means that purchasing ads has become almost necessary.


  • Email marketing

Instead of the standard email marketing campaigns, we’re all used to, opt for creative ways to grab their attention such as personalised offers or videos in your messages. Provide customers with exclusive content, and soon they’ll become ambassadors for your brand.


  • Customer communication

Have you experienced a stagnation of growth in the past few months? If so, it may be a sign that your business is no longer keeping up with the necessary communication with customers. Any feedback or comments on your social media pages, whether positive or negative, should be responded to quickly. This demonstrates to both current and prospective customers that you care, and ultimately it will increase your chances of growth.


  • Measuring your results

Your ROI (Return on Investment) should soon start to pick up and to manage this you can pay attention to things such as the number of authentic website subscribers and whether they made a purchase/enquired, how often your content is shared on social media, what the bounce rate of your website is and quality referral links from other websites. To do this, you should choose an efficient tracking service such as Google Analytics.


For your business to successfully continue its expansion in the forthcoming year, you should try your best to utilise multiple marketing methods such as these. Trust us, in time you’re bound to see the effects.


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