Latest News

Travel SEO: building the online visibility of holiday companies

Another year is here, but what do you have planned for it? Now is probably a good time for you to start planning your next summer holiday — and, if you run a holiday business, you can expect many of your customers to very much have those sentiments, too.

For this reason, you should be thinking about how you would be able to get pages of your company’s website ranking more prominently in Google search results garnered by people researching their getaway options for 2024. The following tips can form a strong basis for your travel SEO strategy.

Audit your website’s SEO 

SEO is about a lot more than just making sure your web content contains the right keywords. As it is in Google’s interest for it to nudge searchers towards genuinely useful websites, you should make sure yours is designed with the user experience in mind.

Where, though, should you start? It would be wise for you to use Google Search Console to manually audit the site so that you can more easily spot weak areas in its SEO. 

Give your website a few refinements or — if necessary — an overhaul

The website audit might have highlighted just a few minor issues you would be able to easily fix, such as by tweaking some text or reorganising a few pages. On the other hand, if the site turns out to be strewn with problems here, there and everywhere, it could be best for you to essentially start over.

With our web design expertise, we can make sure your website loads quickly (many of its visitors could be pressed for time), secure (does your site collect personal or payment details from users?) and easy to navigate (so that visitors can easily find the information they need when they need it). 

We can also optimise your webpages for easy loading and viewing on mobile devices. After all, when someone is on holiday and sipping a poolside martini, they could soon whip out their smartphone in preparation for researching where their adventures ought to take them next. 

Strategically insert long-tail keywords into web content

Over the course of researching travel ideas, people can become increasingly specific with their Google search queries. Someone who initially searched for “Berlin holidays” could eventually use terms containing ‘long-tail’ keywords like “family-friendly hotels in Berlin”. 

You especially want to capture attention from searchers who make those highly targeted queries, since these people will be closer to actually buying something. If your website includes, say, a page devoted to Berlin holidays, consider throwing in a few somewhat lengthy keywords.

You could do something similar with blog articles. Alternatively, why not have us do it in your name? For a start, digital copywriters from Webahead Internet could, for your travel firm’s website, write articles about Napoleon-related Paris attractions like the Arc de Triomphe.

These copywriters would be able to pepper the articles with long-term keywords — such as ‘do you have to pay to see Napoleon’s tomb’ — likely to be typed into the Google search field.

Travel SEO building the online visibility of holiday companies

Are you interested in any of our packages?

Contact us today for a free quote!