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3 ways to improve engagement on your Facebook ads

Along with AdWords, Facebook Ads is one of the best ways to promote your business online and get more customers to buy your products. In 2018, the retail sector alone is expected to spend more than £1.7 billion on marketing through Facebook and other social networks, so maybe it’s something your business should think about for the new year.

If you want to get more bang for your buck and make sure your Facebook Ads are performing at their best, check out these three top tips we’ve put together below.

Test your photos before posting them

One of the most common reasons Facebook ads are disapproved is because their images have too much text in them. Facebook has a strict rule; ads and sponsored posts in the Facebook News Feed must not include images that have more than 20% text, so not to overload users with too much information or make advertising more competitive. To make sure that your advertisements are approved the first time and are shown to as many people as possible, test your photos in advance with a Facebook image text detection tool. That way, you’ll know that your images are good to go and won’t be removed from Facebook after you send your advertisement to be reviewed.

Think about your headlines

Facebook gives you up to 25 characters to play with when it comes to choosing a headline, but it can often be tough to fit in all of your marketing messages in a short block of text. To maximise your campaigns and make them more engaging, take time when crafting a headline for your ad campaign. Use the space wisely and think about how you can convert a user scrolling through their feed. This could be by using persuasive and engaging language, creating an unmissable call to action, or even creating multiple ad sets and personalising to different demographics to get the best possible reaction from your advertisement.

Play around with video content

Video content is on the rise, with more than 100 million hours of video content is consumed on Facebook every day, so what better way to spread the word about your business than through a video advertisement on Facebook? The social network recently upped run times and storage for video ads; users can now upload videos that are 120 minutes long. Work with a production company and create a high-quality video that shows off your business in style, and use that to promote your business through advertisements on Facebook.

By keeping up to date with the latest trends and following Facebook’s best practices when promoting your content, you’ll be able to reach more people and stand out from the crowd.

If you need assistance with your marketing or web design, get in touch with Webahead Internet today on 01325 582112. We look forward to hearing from you soon.

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