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Web design trends to think about for 2018

With the New Year just around the corner, you may be wondering what you can do to make your website more engaging and attractive to potential customers. At Webahead Internet, we like to stay one step ahead of the game and offer the very best web design services to our customers, so we’re always on the lookout for new trends. Below, we’ve rounded up five of our favourites that you may want to consider for your website in the New Year.

Floating navigation menus

 Fixed navigation has become increasingly popular in recent years. Businesses often add a clear call to action in their blog posts (like a contact button or telephone number) and so having that CTA follow users down the page makes sense. In web design, though, this trend is beginning to show its age, and we’re now seeing web designers detach the navigation from the rest of the website’s design and standing alone as a “floating” bar. In web design terms, the floating navigation menu creates the illusion of a single menu that follows you around your browsing session, rather than fixed navigation that can vary from page to page.

More video content 

Video content has exploded in popularity in 2017, and social networking sites like Twitter and Facebook now host more video than ever. As such, internet users are seeking out video content rather than reading pages and pages of text, so businesses need to create a video that stands out and gets across important marketing messages. Consider adding a full-page video banner at the top of your website, outlining the services and products you offer.

Webooks and long-form content

As far as Google is concerned, content is king. And that’s why we recommend writing a blog post at least once a month to keep your website populated with fresh, engaging content. In some industries, however, businesses have been going a step further by creating downloadable PDF ebooks, which encourage users to sign up to their mailing lists. In 2018, we expect this trend to shift to the web, with “webooks” and long-form articles displayed in new and engaging ways. Just look at the web Webflow does it with their ebooks.

More CSS grids

Responsive web design is one thing, but does your website really scale to its best on all devices? CSS grids allow you to organise important content in grids and rows and give developers more control over users’ screens. In 2018, we’re expecting grids to become a more prominent feature to further enhance a website’s optimisation on desktop and mobile, as the responsive web design of today is still not properly optimised for all devices.

Here at Webahead, we offer a wide range of web design and branding packages to suit all tastes and budgets, so don’t hesitate to get in touch if you’re considering improving your online presence for 2018. On behalf of the Webahead Internet team, we wish you a very Merry Christmas and a Happy New Year, and we look forward to working with you soon.

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