Despite the ongoing strain of the cost-of-living crisis, the future looks promising for e-commerce. In October, it was reported that 71% of online sellers were optimistic about the state of the e-commerce market, while 53% anticipated seeing a rise in online shopping over coming months.
However, over 80% of the surveyed sellers also expressed their belief that a recession was on the way. You therefore want to make sure your online store is in the best shape possible — and the site’s product pages can play a big part here.
Optimise each page’s title tag and meta description
From an SEO perspective, these are crucial because they appear in the product page’s listing on Google SERPs (search engine results pages). Hence, much of the first impression that a searcher garners about the product will come from this title tag and meta description.
The former should specify the product’s brand, name and model number, while the meta description can act as an overflow section for other valuable details, like the product’s dimensions.
Go into detail with on-page product descriptions
You will naturally be able to go into more detail on the page itself than in its meta description, since only so much information can be displayed within the compact size of a search listing. For this reason, you are recommended to write no more than a short paragraph for that description.
Not that you strictly have to do the writing yourself. You could ask digital copywriters from Webahead to write title tags, meta descriptions and web copy for your product pages.
Add informative FAQ sections
Sometimes, even the on-page description of the product might not quite suffice for answering all of the questions online shoppers have about that product. After all, you don’t want to go overboard with the length of that description, lest it look off-putting to read.
Hence, you could benefit from adding a few FAQs — and your answers to them — below the description, allowing you to elaborate on points you have only briefly touched upon there.
Insert high-quality images and videos into page content
Obviously, when shopping online, you would be unable to physically handle any of the products you are considering purchasing.
However, by placing high-resolution images and videos on the pages of your own e-commerce site, you can at least somewhat lessen the problem when it is faced by your own customers.
For example, you could use photos to show the product from various angles, while videos can provide step-by-step instructions for how to make the most of using that item.
Improve the load times of these product pages
The longer you leave someone waiting for a webpage to load, the more easily they could be tempted to hit their web browser’s ‘back’ button and try their luck with a different website.
If you have previously endeavoured to streamline your website’s pages but seem to have hit a brick wall with these efforts, the remedy could be a new web hosting package we would be able to provide for your site. We can also help you with setting up new e-commerce webpages.