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6 SEO tools you should be using

If you’re starting to think seriously about your SEO campaign, and are unsure which are the best tools to be using, you’ve come to the right place. There are so many out there, so this is not an exhaustive list, but these are some of our favourite tools to help you get started. Exactly what will help you climb the Google ladder is constantly changing so it is important to keep on top of Google’s updates, but these are the tools we currently recommend using.


Every SEO campaign should be centred on improving your website’s domain authority. By increasing your domain authority, it will be easier to rank for competitive terms and ultimately you will drive more traffic to your website. Domain authority is a score developed by Moz, so it makes sense to use their website to track your score as well for tracking your Page Authority and Spam Score. Moz also has a great blog full of tips and advice which will help you keep up to date with any Google algorithm changes.


SEMrush is an essential tool for providing an overview of your SEO campaign. It allows you to track your backlinks, your rankings, any technical errors and more. It is also very useful for tracking competitors and for finding new keywords to try to rank for as well as for discovering new websites to use in your link building strategy. 


As you will be aware, any SEO campaign should be focused on link building, onsite content and on improving the technical aspects of your website. We always focus on improving the technical issues with your website before moving onto other aspects of an SEO campaign in order to provide a solid foundation from which to work from. In order to track the issues with your website, you can use a variety of tools, but SEOTIMER is particularly useful for a complete overview. It works to breaks down different aspects of your website and helps you address the changes you need to make, explaining clearly what each issue means.

HARO (Help a Reporter Out)

This is a particularly useful tool for creating high quality backlinks. The site works by connecting journalists with sources and if you hook up a journalist with the perfect quote or stat you will be rewarded with a link or a mention. This is great for both your SEO and PR campaigns.

Google Keyword Planner

This tool is particularly useful to use alongside SEMrush when conducting keyword research. SEMrush is a useful starting point, but it has been criticised for not being 100% accurate.

Google Keyword Planner also goes the extra mile by also giving an estimated bid which therefore also aids you in your PPC campaign.


This is the only tool you need for analysing links. It has a huge index, updated daily and it is very easy to use. This is a tool you should be using daily and to great effect.


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