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Naturally, you want to use your website to sell your products or services, but many visitors could scarcely even see what’s on offer, let alone buy it, if that website

Your personal name is an unmistakably strong part of your identity – and chances are that this name was decided upon after a lot of diligent thinking. You should be

The considerable worthiness of optimising a website for intuitive use on mobile devices is nothing new. These days, smartphones and tablets are ubiquitous; whereas mobile users numbered just over half

Contrary to what you might think, email marketing isn’t dead; you can actually make clever and effective use of it in 2019 if you approach matters carefully. However, that’s quite

The late, great Steve Jobs once remarked: “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how

Whatever presents you unwrapped on Christmas Day, they could easily have included a new smart speaker, like the Amazon Echo, Google Home or Apple HomePod. These little wonder devices are

We hope you’re making good progress with your New Year resolutions, whatever they are… or were. Those resolutions might include refreshing various aspects of your digital marketing strategy; however, if

With more than a month since Christmas, the next major event that will pop up on the majority of marketing calendars is almost upon us.

The image-sharing social network Instagram has flourished since its acquisition by Facebook in 2012. Today, a billion users are monthly active on Instagram, and half of those visit the network

If you want to amass the kind of large following that will remain loyal to your business even as it weathers the occasional storm, it could pay dividends for you

A new year can feel like a very exciting time for many of us, not least because it provides a convenient opportunity for us to assess how we fared over

If used correctly, conversational marketing can prove to be an incredibly powerful tool to boost your business. People expect conversations to be helpful, personal and empathetic, and technology presents us