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You might have heard of “influencer marketing” – the phenomenon of establishing lasting, fruitful relationships with people who already hold sway over many of your target customers and so can

It’s a surprisingly common problem for e-commerce sites: a customer acts on the temptation to visit an online retailer, places items in their digital basket and then… abandons it. Basket

You might be old enough to recall the days of dial-up internet, when webmasters had to be careful what they placed on their sites to prevent dragging down load times.

During routine visits to your local supermarket, you have probably grown accustomed to seeing people fish out their iPhone at the checkout, hold it poised in front of the payment

As conscientious Luke Skywalkers of the internet, we know that, if we want our websites to score highly in Google’s search rankings, we need to make sure we’re crafting our

These days, the Internet is a fantastic repository of free advice on a huge variety of health and wellbeing matters. Issues that, generations ago, might have seemed to warrant a

As a small business, it can be easy to look at the furore surrounding iPhone launch events and feel a pang of envy. How does Apple still manage to make

It’s not hard to see why you should utilise Instagram for your social marketing endeavours. Each month, the image-sharing site attracts a billion users worldwide, and it trails only Facebook

Mobile has taken a firm hold on the marketing landscape, and the importance of mobile marketing should even further intensify. Statista data shows that the proportion of website traffic generated

Naturally, you want to use your website to sell your products or services, but many visitors could scarcely even see what’s on offer, let alone buy it, if that website

Your personal name is an unmistakably strong part of your identity – and chances are that this name was decided upon after a lot of diligent thinking. You should be

The considerable worthiness of optimising a website for intuitive use on mobile devices is nothing new. These days, smartphones and tablets are ubiquitous; whereas mobile users numbered just over half