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The image-sharing social network Instagram has flourished since its acquisition by Facebook in 2012. Today, a billion users are monthly active on Instagram, and half of those visit the network

If you want to amass the kind of large following that will remain loyal to your business even as it weathers the occasional storm, it could pay dividends for you

A new year can feel like a very exciting time for many of us, not least because it provides a convenient opportunity for us to assess how we fared over

If used correctly, conversational marketing can prove to be an incredibly powerful tool to boost your business. People expect conversations to be helpful, personal and empathetic, and technology presents us

It’s almost Christmas, everyone! How did that happen? It won’t be long before Santa Claus starts visiting homes around the world; however, you don’t to ask for a marketing strategy

While it wouldn’t strictly be true to say that keywords are dead in the SEO game, you still have to be careful how you use them. This even extends to

If you have recently set up a new business, how are you supposed to connect with potential customers? The simple answer is, by keeping your sights local. The not-so-simple answer

With the advent of the Internet, the way that products can be made and sold has changed dramatically. Buying and selling via the global network allowed for a trading exchange

The main goal of live chat Live chat lets you communicate with your website visitors in a direct and easy way. It allows your business to reach potential customers in

It is clear as day that you cannot simply make a something trend on social media. Using social media trends to your advantage takes prediction, calculation and, most importantly, execution

Do you ever find yourself wondering why, every time new iPhones are released, millions of people flock to buy them without stopping to consider alternative handsets from our companies? The

However much you spruce up your website’s visual components, from its logo and branding colours to its overall interface, you can’t afford to overlook the site’s textual content. After all, this