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Content is king – start blogging and keep your audience engaged

When it comes to engaging your audience, writing quality content makes sense. Whether you’re new to blogging or you’re struggling to convert your existing readers into customers, we’ve put together five reasons why blogging is essential for your small or medium-sized business.

It can drive traffic to your website

Whether you already have an established customer base or you’re new to the industry, blogging regularly is great for driving traffic to your website. The chances are that your website isn’t updated every day, so blogging is a reason for your audience to keep coming back. Whether you’re posting updates about your business growth, offering tips and tricks that will benefit your customers or you showcase success stories and customer testimonials, the more fresh, engaging content you produce, the higher the chances you have of boosting your traffic levels.

It’s good for social media

If you regularly update your social media profiles, then you’ll know it can be difficult to source relevant, engaging content for your audience. The chances are that you are linking back to external websites – and possibly even your competitors. If you blog regularly, you can build up a repository of engaging, relevant content that you can repost throughout the year. Not only will you be strengthening your social media reach by posting content that’s tailored to your audience, but you will be driving additional traffic to your website and increasing the likelihood of shares, retweets and engagement from both your existing clientele and potential customers.

It can convert your traffic into leads

If you’re looking to boost your leads and levels of engagement, blogging makes sense. Each new blog you publish is an opportunity to generate leads and boost sales – just add a call-to-action at the end of every post. While some companies offer free eBooks or discount codes in exchange for an email address, your call-to-action could be as simple as asking someone to get in touch for a chat.

It can establish your authority

Whether you’re a start-up or you’ve been trading in your industry for years, it’s easy to establish authority answering commonly asked questions that your customers have. By regularly posting new content that is helpful to your audience, you’ll establish a level of authority and trust – not only to existing customers but potential clients and even the wider industry.

It’s good for SEO

Perhaps the most obvious part of blogging regularly is improving your website’s search engine optimisation. By creating regular content that can be indexed by Google and other search engines, you have the chance of ranking for key terms related to your industry, which is free traffic that you can use to convert into customers. Remember to include keywords in your blog posts, write quality meta descriptions, share your content on social media and ask your customers to do the same.

If you’re looking to implement blogging into your digital marketing strategy, start with a well-designed website. Don’t hesitate to get in touch with Webahead Internet today for a free quote.

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