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Does guest blogging really improve your SEO?

If you’re looking to implement an SEO strategy for your website, one very important part of it should be guest blogging. In order to increase your leads and sales, and to improve your ranks on Google, you need to have quality, relevant links for your site and guest blogging is one sure way to create them. Guest blogging benefits not only the blogger but the owner of the site, as blogs with multiple authors, are considered more credible. Guest blogging can increase traffic to your site, especially if you link to your other articles or research, and many people are even hired as a permanent blogger from sites they have guest blogged on.

What are the benefits of guest blogging?

In order to get the maximum value from guest blogging, you need to know your goal. This could be:

  • Securing high-quality backlinks to your website
  • Increasing awareness of your brand
  • Building connections
  • Finding new clients

Guest blogging can be a very effective way to improve your SEO if implemented into an SEO strategy. Guest blogging is a great inbound strategy and a way to generate leads via company-created content. There is a high correlation between the number of backlinks and organic keyword rankings on Google, however, don’t expect immediate results. You need to implement a consistent strategy over time for it to be effective.

Where should you post guest blogs?

In order to successfully guest blog, you should aim to post on sites with a higher domain authority than your own. The high the authority of the site you are posting on, the better for SEO and the more visibility your blog will receive. To be able to post on sites with a high domain authority, you may have to start by posting on smaller blogs and working your way up. Search for blogs in your niche that feature guest posts, or look at the backlinks your competitors have secured. To do so, you can use a site like Moz, which will show you the inbound links for any site you have searched for.

Always make sure you are posting on a relevant site. It used to be the case that the more links back to your site the better, however, now Google will reward you for having high-quality links from relevant sites, so always focus on quality over quantity.

What page on my site should I link to?

Your landing page is vitally important to not only improve your SEO score but to also encourage conversions from the readers of the blog. The most effective landing pages are specific, free of distracting information and focus on a desired action. Consider the path the viewer took to reach the landing page and what your goal is, whether this is for them to click through to your product or service, or to tell them more about what you do and spread awareness of your brand.

How should I approach the website?

When constructing an email make sure to tailor it to the site you are writing for. Try not to send round hundreds or generic emails that appear like spam as you will only be ignored. Make sure to pitch an idea when you email, and you could even include examples of your previous guest blogs.

For help with implementing a successful SEO strategy, contact the Webahead team today.

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