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Tell me a story: how your website can effectively do so visually

If it’s true that a picture is worth a thousand words, then several images attached together in a storytelling format can essentially constitute a novel. That’s a good way to look at it when you are populating your site with images, each of which can serve as a “chapter”.

Your business, like any other, will have its own story – and you don’t have to be Charles Dickens or J. R. R. Tolkien to tell it well. Here’s how to strategically arrange visual elements in an impactful way.

Include consistent images that support your message

If your website is indeed a novel, the homepage is its “cover”. In this sense, the homepage needs to largely capture the essence of your website or business as a whole – and the imagery you choose for that page can play a big part in this.

Choosing our Bronze web design package will let you include up to 10 images across the site’s four pages, though even more images can be included with our Silver, Gold or CMS package.

Jazz it up with animation and interactive elements

Remember that, earlier, we mentioned “visual elements”, not simply “images”; limiting yourself to the latter could leave your website looking overly staid.

Nonetheless, animations and interactive pieces – perhaps even some of that augmented reality which is coming into fashion in e-commerce – tend to work best in small doses. Overdoing it with such elements that serve insufficient purpose can actually be off-putting to your visitors.

Make space for… space?

Have you ever wondered why Apple is so generous with white on its website, as though it’s a dentist’s waiting room? Simple: space works. In Apple’s case, it helps draw attention to the beautiful, hi-tech gadgetry depicted on the webpages – proof that white is all right on a website. Ahem…

Why not try browsing through your own site as it stands and seeing if any parts look crowded with elements that could distract or confuse? Remove any such elements to make the site sleeker.

Colour yourself intrigued with a font-ain of knowledge

Applied liberally, colour can strengthen your message’s meaning and emotional weight. Blue, for example, can cast your company as perceivably trustworthy, loyal and wise, while this colour also fosters calm due to its associations with the sky and ocean.

Still, anchor your site’s design with just three or four core colours. Otherwise, your brand’s consistency could be hindered, especially if the mood conveyed by your site’s colours jar with the tone of its textual content, including the font you have chosen for it.

Add a creative and eye-catching “hero video”

Unlike what Tina Turner might have led you to believe, you might need another hero – a hero video, that is. This would be a background video placed high on your site’s homepage, obviously an especially prominent part of it.

If you are unsure whether the particular video you are considering would be creative enough to warrant a hero placing, you can phone us on 01325 582112 for advice.

Tell me a story how your website can effectively do so visually
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