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The mobile revolution continues apace: what it means for e-commerce in 2020

Smartphones and tablets might be increasingly mature product categories these days – but, with the iPhone 11 selling at a fair clip and Samsung’s innovative “foldable”, the Galaxy Fold, generating excitement, it’s clear that there’s still plenty of potential left to mine in the mobile space.

Even as 2020 beckons, emerging technologies are opening up fresh possibilities for how you could spur increased sales through your e-commerce store on mobile. Just consider the following trends…

The need for speed – right through to the checkout

Mobile shoppers often have little time to waste – they could be perusing your online store during their lunch break or a short bus or train journey. Therefore, everything has to load quickly – keep in mind that, if left waiting longer than 3 seconds for a page to load, 40% of users will just abandon it.

You can even save them time at the checkout by accepting mobile payment services like Apple Pay and Google Pay, allowing online purchases to be speedily authenticated with biometric data.

Increasing intuitive means of searching products

As your product range continues to expand, this raises the question of how your store’s visitors can navigate it all without having to lumber through a long list of irrelevant options. It’s in your interest to increase the ease with which your online customers can find the offerings that meet their needs.

You can enable this especially effectively for mobile users by stripping out superfluous navigation elements, making product pages more dynamic and letting queries autocomplete in search fields.

Incorporating elements of augmented reality

Thanks to the likes of Snapchat and Pokémon GO, more people have started seeing the potential of augmented reality (AR), a cousin of virtual reality (VR). However, whereas VR throws users into an entirely digitised world, AR instead overlays digital imagery across a camera’s view of the real world.

This allows for various tantalising possibilities, like letting shoppers “try on” clothing or preview how certain furniture would look in their home. AR doesn’t require users to invest in expensive hardware, either, with various iPhones, iPads and Android devices already supporting AR apps.

Providing customer service through intelligent chatbots

Another exciting field in mobile tech is that of artificial intelligence (AI), including machine learning. When both are built into chatbots ready to interact live with shoppers through a “live chat” facility on the e-commerce site, you can essentially help your customers without even being there.

Think vocal: the rise of voice search

Though our mention of voice search might initially bring to mind smart speakers such as the Amazon Echo, voice assistants like Google Assistant and Apple’s Siri are standard inclusions on smartphones, too. More and more people are tasking such helpers with placing online orders.

Capitalising on the voice shopping trend does, however, mean making sure your textual copy is carefully worded to catch vocal queries. This is where our copywriting expertise can help, with the voice shopping market set to grow from its current $2 billion to $40 billion by 2022.

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