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Three reasons why you should make your website mobile first

Hearing a lot about making your website mobile first? Well, it’s not surprising, internet use has tipped in favour of mobile rather than desktop usage, so it’s never been more important to have a website

that’s responsive to all devices.  Websites should not be static things, and they need to be regularly updated to keep in line with trends and technology; so it might be time for you to invest in a responsive website, here are three reasons why you should:

close-up view of young woman with fashion blog on her mobile phone. All screen graphics are made up.

You’ll reach a larger audience

It’s true to say that the majority of customers visiting websites today will be doing so from mobile phones.  Statistics recently released by Ofcom show that 71% of the UK adults now own smartphones and that 66% of internet access is now through a mobile.  In fact, worldwide there are 1.2 billion mobile web users, and some of these users only access the internet through their mobiles (about 25%). By having a website that is mobile optimised and responsive to all devices, you’ll have a website that reaches as large an audience as possible.  Leave this vast audience untapped, and your business could be missing out on potential customers.

Improve your search engine results

Having a responsive website that puts mobiles first will also improve your search engine results. Though Google is at times secretive about how and why they rank websites as they do; they’ve been upfront about the need for websites to be mobile friendly and responsive, to rank well in Google searches.  So by having a responsive website, you’ll not only be bringing your website to a larger potential audience but make it perform better in their internet searches too.

Clear message

By having a website that puts mobiles first, you’ll have a website that sends a clear message to your customers. That’s because mobile-first websites are honed so that they show information in succinct chunks – making for a clear, easy and convenient journey for your customers. They are websites that load quickly and are easy to find your way around – meaning you’ll have customers who can easily find the services, products, and information they want. If your website works well on a mobile, it will work well on all devices – so put mobiles first when building a website for your business.

With so many of us leading busy lives in which we are constantly rushing from one place to another, it’s important that your website is as easy and convenient for your customers to access as possible.  So commission a responsive website for your business that puts mobiles first and allows more customers to find your website.

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