Summing up everything your business does in only a couple of words can be a challenge. A slogan, or a brand tagline, can be used on all of your promotional materials – including your logo, business cards and advertising campaigns. However, coming up with the right brand message can take time, so we’ve put together some useful information on how to find the right slogan for your business.
What is a slogan?
A slogan is a sentence that can be used to help identify your company. In some ways, you could say that your slogan is a mini mission statement that gives a clear indicator as to what your business offers, or at least provides some insight into your values and attitudes.
Slogans are an audible representation of your brand – clear, memorable and easy-to-understand slogans usually tend to serve their purpose and generate the results that your business needs.
Make your slogan memorable
The most effective slogans are instantly recognisable – think of Nike’s Just Do It and McDonald’s I’m Lovin’ It. If people only need a second or two to understand the message behind your slogan, then you are onto a winner. Brief and catchy slogans tend to go a long way when it comes to marketing – so think about whether you’d be comfortable with your slogan appearing on t-shirts, posters, business cards and video presentations.
Differentiate your brand
The chances are that your business has competition. Using branding to differentiate your brand makes sense – and that includes coming up with a slogan that sets you apart. Find a niche, a benefit or a quirky fact about your business that you can use in a tagline.
Focus on the benefits
Similarly to advertising and branding, your slogan needs to focus on the benefits of your products or services, rather than the features. Think about the positive benefits associated with using your brand to encourage people to find out more about what you do.
If you want your slogan to have a long-lasting effect, then use positive and upbeat language. Be confident when it comes to your slogan – the more enthusiastic you are about your product or service, the more likely you are to attract new customers.
By taking the time to perfect your slogan, you will be able to connect with existing and potential customers on a deeper level and introduce a new mechanism to use within your online and offline marketing campaigns. If you’d like to incorporate a new slogan into your website or graphic design, don’t hesitate to get in touch with Webahead Internet for a free quote.