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The secrets behind 5 of the world’s most famous brand slogans

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When it comes to writing the perfect slogan for your business, finding the right words can be a challenge. Not only do you want to encompass everything your brand does in a simple-to-understand brand message, but you want your slogan to be innovative, creative and long-lasting. To offer assistance on how to find the right slogan for you, we’ve delved deeper into five of the world’s most famous catchlines and offered some takeaways to incorporate into your own brand.

McDonald’s – I’m Lovin’ It

Perhaps the most famous slogan of all, McDonald’s launched I’m Lovin’ It back in 2003 after partnering with advertising agency Heye & Partner. The agency used the line as part of a jingle in one of the brand’s campaigns, and the catchline has stuck ever since.

Takeaways:  If a brand slogan works, stick with it. McDonald’s has been using I’m Lovin’ It for over thirteen years, and the line shows no sign of disappearing.

Apple – Think Different

Apple launched the Think Different slogan back in 1997 and saw a huge boost in its sales and stock prices as a result. The slogan gave customers an innovative and futuristic perception of the brand, with Apple using the line to launch an array of multi-coloured Mac computers.

Takeaways:  Thinking ahead to the future and incorporating your brand goals and ambitions can be a great way to come up with a bold and innovative slogan.

Nike – Just Do It

Created by Dan Weiden in the 1980s, Just Do It is motivational and encompasses the attitude required to be a successful sportsperson.

Takeaways: Your slogan doesn’t have to relate directly to your brand, but instead to your wider field and the way in which your products will be used by your audience.

BMW – The Ultimate Driving Machine

Originally launching in the 1970s, BMW’s Ultimate Driving Machine slogan is bold and confident claim that customers cannot ignore. Despite rolling out alternatives over the years, ‘Ultimate’ was the slogan that stuck.

Takeaways:  Don’t be afraid to be confident in your brand message and slogan – but be prepared to follow through on your promises if you want to keep your customers happy.

L’Oreal – Because You’re Worth It

Designed to make women feel special, L’Oreal’s Because You’re Worth It is another slogan that has been able to stand the test of time. Incorporating the word ‘Because’ pre-empts a question, and offers a justification to anybody looking to treat themselves to a new hair care product.

Takeaways: An informal, personable slogan can often be a great way to make your brand appear youthful, fun and attractive to clients, but you should only do so with an appropriate customer base.

By taking inspiration from some of the world’s biggest brands, you will be able to craft the perfect slogan for your own business. If you require assistance with your digital marketing or brand design, don’t hesitate to get a free quote from the experts at Webahead Internet today.

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