The best way to make social media work for your business is to monitor your brand across every avenue. Not only should you monitor and respond to replies and comments on your own social media posts, but you should also look out for comments, compliments and criticisms that weren’t directed to your business accounts.
When you have the right tools and data in front of you, you can make your social media management more effective, and keep customers on your side. Below, we’ve rounded up some of the very best social media monitoring tools that you should use for your business.
Sprout Social was designed to give you analytics that can be used to make your social media posts more engaging and more effective. You can use this paid platform to schedule and publish posts from a Dashboard, and share posting responsibilities with team members.
Hootsuite is one of the most popular social monitoring tools on the internet, and allows you to track your brand’s activity on platforms like Twitter, Facebook, Google+, Foursquare and LinkedIn. Not only can you schedule posts in advance, but you can handle multiple accounts at once and take away the pressure of posting on platforms individually.
Perfect for small business owners, Falcon allows you to have a consistent brand presence on all social media platforms and get the most out of the time you put into social media. Want to post on Twitter, Facebook, Instagram, LinkedIn and a whole host of other social channels at the same time using the same brand voice? You can – and it doesn’t have to take long.
Want to keep a close eye on your Twitter stats and see how you’re comparing to others? Then you need to try the Twitter Counter tool. With this, you can monitor and track millions of users and even see historical data from your own accounts and those of your competitors. What’s more, with custom reports, graphs, and downloadable PDFs, you can remain organised and in control of your social media presence whatever your experience.
Want to monitor what people are saying about your brand, even if they’re not directing their comments at your account? Mention is one of the most advanced real-time monitoring tools for social media and is perfect for both big and small brands. Not only does the platform check social media, but it also keeps an eye on Amazon reviews and other online activity to ensure your brand is appearing in the best possible manner at all times.
There you have it – just some of the social media monitoring tools to consider using this year. Don’t forget that, if you’re ready to get your business online with a stunning website and digital marketing package, get in touch with the team at Webahead Internet today.