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Why a poorly-designed website is damaging – and how you can fix it

Your company’s website is basically, to your customers or clients, the online equivalent of your bricks-and-mortar office or shop. In other words, it’s what those people visit to make contact with your company, whether they will be buying something from it or at least want to learn more about what you offer.

Alas, if your firm’s website was evidently thrown together rather hurriedly, you can’t expect it to foster the best impression. Here’s what could go wrong with your website’s design and what to do about it.

Is your website optimised for mobile?

If not, it could lose out more than you might have realised. It was in 2019 that, for the first time, the percentage of online searches initiated on a mobile device exceeded those started on desktops and laptops. Google has taken note of the increased importance of mobile searches and adjusted its algorithm accordingly.

For reasons like these, making your site mobile-friendly isn’t simply a good idea – it’s essential.

Is your website intuitive to get around?

A negative answer here would mean that you could be haemorrhaging valuable customers. You should be especially concerned if the navigation buttons on your site aren’t always easy for new visitors to find – or, particularly on mobile devices, are too cramped together, making clicking or tapping the right one tricky.

It would be especially off-putting to visitors if your site insists on them registering or logging in at an early stage of the sales funnel.

Is text embedded in any of your website’s images?

Many inexperienced web designers make the rookie mistake of including text as part of the image itself rather than as a separate text layer on top of it.

The problem with the former strategy is that, when search engines crawl your site, they won’t be able to read this text and thus factor it into your search ranking. If you want that text to count towards your site’s placing in Google search listings, you need to opt for the text-layering technique instead.

Are visitors to your site immediately assailed by endless pop-ups?

Making your site pleasing to Google isn’t necessarily a riddle you have to spend a lot of time arduously trying to unlock. If you put user experience at the forefront with your site, Google will (at least somewhat) put that site at the forefront of its search results.

This is why you shouldn’t code, into your site, a relentless stream of pop-ups that users would have to get past before they can even look at the site proper.

Is your website bogged down by large media files or images?

By “bogged down”, we mean that images, videos or any other media features you have on your site are so large that they render its loading times sluggish.

If you are unsure how to go about draining the load-intensive flab from your site’s media files, just contact our web design experts. We can assess your site and even give it a whole new template if we think this would be useful.

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