Speak to anybody older than 18 and they’ll tell you that their era was when everything happened the quickest and made the biggest impact. Anyone who grew up from the
Continue
If the web traffic to your site abruptly drops, panic can set in practically as rapidly. Did you make a wrong turn somewhere? Did you post an article to which
Continue
You might know the need to select the right keywords to strategically insert into your website’s copy. However, sadly, actually finding out those keywords can be fiendishly tricky. One big
Continue
There was once a time – albeit a very distant one – when, to load a website, you would have to input its numeric address known as an internet protocol,
Continue
Blogging regularly has a myriad of benefits: it can help in refreshing your site’s content, inform and educate the site’s visitors and, of course, give those search engine spiders something
Continue
The user experience is instrumental in your website’s ability to convert its visitors into paying customers – and, ideally, ones paying regularly. However, there’s the danger of doing seemingly all
Continue
If you have been tasked with spearheading your firm’s social media efforts, your responsibilities will include generating leads. In this context, a “lead” is a social media user – whether
Continue
This week, popular social media platform Instagram announced that it would be launching a long-form video platform called IGTV. Aimed primarily at online celebrity content creators, the platform will be
Continue
As the launch day for your new website approaches, you could understandably be feeling jittery. After all, you can’t be certain how visitors will react to the new site or
Continue
It’s tempting to think that, with such social media channels as Facebook, Twitter and Instagram at your disposal, your marketing prowess wouldn’t heavily depend on the use of email in
Continue
