Looks can be deceiving, so the saying goes – and it turns out that they can potentially keep deceiving for years. This accurately reflects just how important your website’s visual
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Neural matching – what’s that, then? No, it’s not some quirky new matchmaking technology that Tinder has been implementing – it’s referring to an AI technology which Google has recently
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Even if you’ve integrated Twitter usage into your company’s social media marketing campaigns, you could be making the mistake of treating the micro-blogging site much the same way as other
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As you might already know, a steady stream of fresh text content can help your site to flourish in popularity. After all, without that content, whether it be blog posts,
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A company’s logo has to satisfy various criteria: it must be eye-catching, symbolise what the company is about and long leave a positive imprint in the memory. Perhaps the long
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In 2019, the days when the iPad would simply be derided as “a large iPhone” appear to be even further fading into the distance. Apple has continued to refine the
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Some website designs just show their age straight away. Marvel Studios even parodied this when they promoted their Captain Marvel film with a website that, resplendent in garish animated text
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We’ve probably all been in situations in life where we have seemingly done all of the ‘right’ things but still keep flailing. As an online marketer, you could often be
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You might have heard of “influencer marketing” – the phenomenon of establishing lasting, fruitful relationships with people who already hold sway over many of your target customers and so can
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It’s a surprisingly common problem for e-commerce sites: a customer acts on the temptation to visit an online retailer, places items in their digital basket and then… abandons it. Basket
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